AGRI-FOND ASSOCIATION

Submitted by joonsbaek on Tue, 06/28/2011 - 9:40am

Countries

China

Tags

Network, food, direct sales, community-supported agriculture

Themes

rural-urban links, food, goods distribution systems
Link: 
AGRI-FOND ASSOCIATION
Stakeholders / Promoters: 
Promoters (Zhou Jinzhang, Luo Zhehong and Peng Hui) are three young people who had some personal experiences on countryside tour and food. They promote this action with strong initiatives Users are those urban citizens who have more consciousness on food quality and incline of countryside food lifestyle. With this network, they could find good solutions with reasonable price. Providers are those individual farmers who prefer to keep (at least partly) traditional agriculture.
Background/ Context: 
Today, people in cities have more interest in rural life and traditional and high quality food (slow food) especially with the industrialization of agriculture and pollution of environment. But there is no information platform for that and no credit system at the beginning. Ainonghui found some farmers who prefer do traditional agriculture (rice, vegetable and poultry) with traditional/local seeds and by natural method and agree on the bargain of products and service. They tried to organize the natural agriculture recourses and keep the quality of products and process. On the other hand, they make more urban people who have interest in it involved in the network to booking and buy the products and service. They also open a showroom/ store to be as a connection between suppliers and consumers.
Case Description: 

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It’s a community support agriculture action and system to connect consumers who have need of high quality food and countryside experience with small agri-producers who keep the traditional species and planting way. On one hand, it makes urban peoples in this community accessible to have food with high quality and special tastes by a reasonable price. And they also could have fantastic experiences of countryside life if they like; on the other hand, with these stable consumers, the individual farmers could have some income and keep their traditional agriculture, which has long term meaning for protection of species diversity.

Benefits (Social, and environmental benefits): 

From a micro-scale, those people (promoters, users and provider) self organize a network to connect a gap between the specific need of slow food and week traditional agriculture, which are ignored in general. Furthermore, they establish and grow the trust system in their network.

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