The paper begins to set out the characteristics of the emergent discipline of Transformation Design. It identifies a nascent but growing community of practice. It highlights an under-supply of designers equipped to work in this way. And it explores the market for, and the challenges facing, designers who are starting to work in this new discipline.

This paper forms the basis of ongoing work at RED. A small number of examples are highlighted in this text. There must be many more of which the authors are unaware, and many other groups who are beginning to work in this way.